Toys R Us to drop gender in UK

You wouldn’t wanna mess with that cop would ya!

GenderTrender

toys gender

From The Telegraph:

“The toy store has bowed to pressure from campaign group Let Toys Be Toys to stop promoting toys as gender specific over concerns about the impact this has on children when they are growing up and developing their personalities.

Toys R Us will now draw up plans for how to make its marketing more inclusive, and remove explicit references to gender in store. Adverts will eventually show boys and girls playing with the same toys, such as kitchens, toy guns and lego.

Let Toys Be Toys, a campaign group run by parents, has called for the removal of gender bias, saying it restricts children’s choices.

Megan Perryman, Let Toys Be Toys campaigner, said: “Even in 2013, boys and girls are still growing up being told that certain toys are for them, while others are not. This is not only confusing but extremely limiting as it strongly…

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